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Intro Bird

Shift happens

September 24, 13:00 — 19:00 Hanzas Perons, Riga, Latvia

What is Brand Ranking

The most extensive brand perception and lifestyle research in the Baltics, accumulating data on over 500 brands with the same methodology for 17 years now.

Brand ranking
01 About

At the third Baltic Brand Forum we will find out how brands have been able to adapt and even flourish in the new world we’re living in.

We know that shift happens because there is no progress without change.

Last year we thought that this was just temporary, but today we are faced with the fact that the world has changed for good. This is a new world with new rules, experiences and solutions. But for those who are willing to adapt and find more ways to reach their customers, this is the opportunity to become even better. Therefore, we invite you to look back at this year together and share these unique experiences with the best in brand making.

Let’s meet at panel discussions featuring brand experts. Help us welcome our special guests and celebrate the most respected brands on the Baltic level!

Take this opportunity to meet these unique personalities!

Learn More
02 Program

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

In person and online september 24 online

September 24 online

Special guest speaker

Charli Ursell, Head of Agency Operations Global Business at PHD, Co-Author of Shift | A Marketing Rethink

Presentation Title: Shift | A Marketing Rethink – Building a New Ecosystem

Presentation Description: Advancements in data and technology, combined with the disruption of the global pandemic, have radically reorganized the world of marketing communications. In this excerpt from PHD’s latest thought-leadership book we consider how to start building the future today by setting out a logical basis for where marketing functions best sit and how they all link together as part of a healthy connected system.

September 24 online

Discussion Panel

Metamorphosis in Media

Moderator

Vadims Barisons, managing director of OMD Latvia

Participants

AIDIS DALIKAS

Head of Creative, Httpool

Christian Anting

Group CEO "TV3 Group"

Liia Palipea

Global Head of Food Marketing, Bolt

Special guest speaker

Jody Elphick, Brand and content consultant | One of Campaign's 40 over 40

Presentation Title: Boldness every day: stop making boring work and do something different

Presentation Description: How to create bold ideas without losing meaning, when to part ways with the mainstream, and how to bring brave decisions into your everyday work, from agencies to startups.

 

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Discussion Panel

That’s some good shift (you got there) in Brands

Moderator

Silvar Laasik

Creative Director of advertising agency Zavod (ex-BBDO) with 20+ years of experience and multiple awards from Estonia and abroad.

Silvar has worked with numerous clients from FMCG, automotive, telco and public sector, such as Snickers, Lay’s, Doritos, Orbit, Pepsi, Whiskas, Suzuki, Seat, Tele2, Enterprise Estonia and many more. He was one of the leaders of the creative team that helped to establish the World Cleanup Day global brand.

„Over the years I have witnessed many changes that play a role in defining the 21st century. But last year shift hit the fan so hard that it has been the most exciting time in business I can remember!“

Participants

Ilze Kronberga

Head of Client Service ar RAIT Custom Research Baltic

Anneli Ohvril

CEO at Let's Do It World

Normunds Staņēvičs

Food Union Group CEO Europe

03 Our partners

Thanks to our official partners

Organizers

#Trendwatch
Gen-Z and New Media. 7 global trends backed by local data
#Forum
Baltic Brand Forum happening in person and online on september 24
05 Buy ticket

Baltic Brand Awards ceremony

The winners of the Baltic Brand Ranking will be awarded in such categories as the most loved, the greenest and most human brands throughout Estonia, Lithuania, Latvia and the whole Baltics.

Buy ticket

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